mm2 Asia Ltd. today is pleased to announce its wholly-owned subsidiary, mm2 Entertainment’s latest venture into content streaming services with the debut of mPlay Asia (“mPlay”), slated to launch in April 2020 in key Chinese-speaking markets – Singapore, Malaysia, Taiwan and Hong Kong.
mPlay is a free-to-use video streaming platform that features quality Chinese-language short-form content. mPlay targets young urban professionals who seek fun and informative videos that fit with their fast-paced and flexible consumption habits. Fresh, original and curated videos, between 3-5mins in duration, will be uploaded weekly for live streaming and video on demand viewing. The short-form format is designed especially for mobile streaming and allows users extreme flexibility to enjoy the content at their convenience. mPlay’s launch will focus on key Chinese-speaking markets including Singapore, Malaysia, Taiwan and Hong Kong that have an addressable audience size of over 40 million.
mPlay will also have live-streaming capabilities to bring events of interest ‘live’ to its viewers. Developed together with technology provider ESP xMedia, the mPlay platform will progressively develop and introduce enhanced features including personalisation, interactivity and ecommerce capabilities.