Sometimes despite having a wonderful product, organizations fail to create an impact, which can adversely affect the business. So having a strong public image is very important for the success of any business. And, PR consultancy services know this job well. Gem Comm is one such Public Relations company in Virginia that helps businesses find their voice. Our ability to establish brand credibility focuses on building your strong online presence with stronger brand awareness so that you get more sales and create a higher brand value. We make meeting your branding expectations easy with our integrated marketing and communication strategies and leverage our expertise to shape your brands, drive business, and build loyalty amongst your target audience. With an extensive suite of comprehensive public relations services, we are well-equipped to help you achieve your publicity goals. Our mission is to provide you with quality and strengthen you as a promising brand.
Our enthusiasm for innovation and in-depth industry knowledge combined with media literacy makes us a renowned and trusted PR consulting firm in Virginia. We take a pragmatic approach to solving different public relations issues and aim to yield an output that aligns well with your business strategy based on your brand’s vision. With complete attention to the client’s needs and framing innovative campaign strategies along with creative networking, our ultimate goal is to create your positive influence wherever you go.
For the success of any communication campaign, brand positioning is of the utmost importance. And, this is where our team works closely to develop strategic plans and critical messages to influence and inspire your target audience and get the desired results.
We bullet-proof your corporate reputation through earned media coverage and endorsements by subject matter experts. Our comprehensive campaigns combined with classic PR tactics create your positive visibility, promoting your corporate leadership and values. We convey the right brand message to strengthen your reputation in the market.
At Gem Comm, we make sure all media- earned, shared or owned work in sync to help our clients tell their stories through a powerful program that spurs action, influence opinion, and gets you maximum visibility. Being a core PR skill, it adds dimension to the equation.
We protect brands and their reputations by preparing them ahead of time for potential reputational threats. Right from crisis planning to crisis response, we help our clients to stay prepared for everything and handle crisis situations with grace and patience.
Employees being the biggest advocates and harshest critics of an organization, we develop programmes to keep them engaged and informed while understanding their concerns and needs. As internal communication experts, we work towards keeping them motivated, satisfied, and loyal to your company.
We use the right mix of strategic communication tools to promote and define your views and perspectives and enhance your position of thought leadership within the industry and help you dominate your market. We help you lift above your competitors by creating your powerful visibility.
A public relations consultancy firm manages the public image of an organization with the intention of changing the public’s action by influencing their opinions and achieving an overall goal.
The main operation of a PR firm includes handling the company’s reputation through earned, owned, and shared media. It includes consistent researching, conducting and evaluating programs of action and communication to achieve public understanding about the organization.
Public relations is important in today’s time for a powerful brand presence and reputation. It helps you convey the right message at the right time to the right people, promoting brand values and strengthening community relations.
Your chosen PR firm should have the following:
1) A good track record
2) Industry specialization
If you are looking to increase your visibility then investing in a PR firm is definitely worthy but if you expect your PR firm to attract new customers and double your sales, then the answer is no. You cannot expect overnight results and you too need to contribute equally to achieve success through your PR firm’s efforts.
There are seven different types of PR, which includes strategic communications, community relations, investor relations, media relations, internal communications, crisis communications, social media and online communications, and public affairs.
Usually, PR agencies charge based on the number of hours per month. The cost goes as follows:
1. Retainer fees (If you are hiring an agency for a long-term with a heavier PR approach, the agency will require a retainer, whose fees ranges from $2000 to $25000 per month.
2. Project-based costs (This varies from project to project)
3. Hourly rates (Ranging from $125 to $500 or more)
4. Payment by results (This also varies)