Synagie to Provide Brand Store Management Services for Lazada in Southeast Asia
- Synagie to manage and operate brand stores for or on behalf of Lazada on Lazada’s online marketplaces across Southeast Asia
Singapore, 20 August 2019 – Synagie Corporation Ltd. (SGX: V2Y) (“Synagie”, “思腾控股有限公司”, the “Company”, or the “Group”), Southeast Asia’s leading e-commerce enabler, is pleased to announce that its wholly-owned subsidiary, BTFL Pte Ltd has signed a binding Memorandum of Understanding (“MOU”) with Lazada South East Asia Pte Ltd and Lazada Services South East Asia Pte Ltd (collectively, “Lazada”), to provide services for or on behalf of Lazada in relation to the management and operation of brand stores on Lazada’s online marketplaces in Southeast Asia.
Co-founder & Executive Director of Synagie, Ms Olive Tai said, “We are honoured to be appointed as a regional Lazada Partner to provide our expertise to help manage Lazada’s online store operations. This is a first-of-its-kind partnership that we believe will be a game changer for Southeast Asia e-Commerce. Brands and businesses will be empowered with tools to help them ride the massive growth of e-Commerce in the region.”